Mazda Sales Strong In Southern Europe In February

Sales at Mazda Motor Europe were at nearly 18,000 units in February, with a market share of 1.4 per cent, which makes February 2005 the second best February for volume and market share in six years.

Five markets set sales records

Five markets set Mazda sales records last month in Europe. Italy recorded its best February ever with sales up 21 per cent over February 2004 and France established a new February record for volume with sales up by 16 per cent.

Portugal and Spain also set February market share records at 1.4 per cent and 0.7 per cent respectively; while Russia continued to see increasing sales, with volume an incredible 239 per cent up over last February.

Denmark and Greece sales were encouraging, with sales up by 13 and 11 per cent respectively. In fact, Greece has now achieved 23 consecutive months of double-digit growth. In Germany, the Mazda brand recorded a market share of 2.2 per cent in February, with volume representing 30 per cent of total sales for Europe.

Mazda3 up 20 per cent in Europe

Mazda3 had an excellent February with sales up over 20 per cent on February 2004, while the Mazda B-Series pickup saw sales increase by 17 per cent. Mazda’s presence in the sports non-premium segment continued to be strong, with the Mazda RX-8 and the Mazda MX-5 combined achieving a 15 per cent segment share. Mazda6 was once again the most popular car in the European line up in February at 34 per cent of all vehicles sold.

February sales remain buoyant for UK

February saw Mazda's UK passenger car share remain buoyant at 1.98 per cent year to date keeping the zoom-zoom manufacturer on track for a two per cent average in 2005 and 52,000 units by the end of the year.

In February, Mazda MX-5 sales continued to thrive with the winter special edition Arctic tempting convertible customers with its Ice-cool accessories pack, while Mazda RX-8 fans continued to flock to Mazda showrooms thanks to its unique rotary engine and striking four-door design coupled with excellent residual values.

Published : 25/03/05 Author : Melanie Carter

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