Records are made to be broken, even during a recession, and September 2009 looks like being the best month ever for Mazda in the UK.
Despite the economic downturn Mazda has continued to increase its market share month on month, and with September volume forecast at 11,135, giving a passenger car market share of 2.9% and a retail market share of 3.8%, the month will go down in the record books as Mazda's best single month since the marque arrived in the UK in the '60's.
"We have seen our retail share, which is the true test of a manufacturers popularity, grow over the last twelve months," said Jeremy Thomson, Mazda UK managing director. "While the industry has been in decline, and our volume has reduced, we have bucked the trend by increasing our share of that declining market. However, in the last couple of months that volume has been returning and already we have hit our September objective of 10,000 with the forecast to get to 11,135 which will be the best month ever for Mazda in the UK.
"Throughout this economic downturn we have sought to ensure our dealers remain profitable, motivated and they have the tools to do the job effectively, we have also continued to build our brand and awareness and give the dealers the product mix they require to hit their sales objectives. These actions are now beginning to pay off as we see increasing traffic in the showrooms, greater awareness of the Mazda brand and more customers abandoning other manufacturers to buy Mazda vehicles.
"The most popular model in September is Mazda2 with 4,710 sales, followed by Mazda3 with 2,466 sales, people are recognising great product that offers an outstanding driving experience at affordable prices, a dealer network that offers the best customer service in the industry and an exciting brand that people want to be associated with."
"While scrappage has been an added bonus it has not been the defining aspect of our sales increase, we are continuing to sell well across the model range with just 25 per cent of our September volume attributed to scrappage."
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