Mazda Motor Europe closed out 2009 on a high note by selling 17,800 vehicles in December, which is an increase of 9.4 per cent compared to December 2008. For the second month in a row, Mazda sales were up sharply in Europe's Big-5 countries, where an increase of 64 per cent was reported.
Mazda was led by the UK, where an all-time December record volume of 4,700 units was achieved, up 264 per cent, which translates into record monthly market share, estimated at 3.2 per cent. For the year, Mazda sales in the UK stood at 49,500 units, the third highest ever, with an estimated calendar year market share of 2.5 per cent, the highest ever recorded. Mazda also did well again in Germany, where KBA registrations stood at 2,608 units, up 4.7 per cent versus December 2008. This closes out a good calendar year in Europe's largest market, where Mazda registered 60,032 vehicles, up 6.7 per cent versus 2008.
In France sales rose for the second month in a row with a volume of 1,400 units, up 46 per cent, and in Italy 1,100 Mazda vehicles found owners, up 54 per cent. Three other countries achieved their second month in a row of sales increases as well - in Switzerland Mazda sold 760 units in December, up 71 per cent, in Turkey the highest estimate market share ever at 1.4 per cent was achieved based on a sales volume of 390 units, up 42 per cent; and in Sweden 280 units were sold, up 30 per cent year-on-year. Mazda also had a good December in Norway where 250 units were sold, up 41 per cent, and in the Netherlands with a sales volume of 200 units, which is up 193 per cent. A December record for volume was also set in Slovenia, at 80 units, and in Hungary, Mazda recorded its highest December market share ever, predicted to be 2.9 per cent.
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