The all-new Mazda MX-5 range offers customers a five-strong model line-up with a choice of three powertrains (1.8i or 2.0i with 5-speed gearbox, 2.0i with 6-speed gearbox), and three equipment levels (Standard, Option Pack and Sport). On display in dealer showrooms since mid October, the third-generation MX-5 officially went on sale from 1 November.
The new Mazda MX-5 has achieved a near-impossible task, it is even better than the iconic model it replaces, while staying true to the spirit of the original cult car. Bigger, better engines deliver more power and better fuel economy, with reduced CO2 outputs. Longer, wider and taller (by 20, 40 and 20 mm respectively) the new MX-5 weighs only a few kilos more than the previous model, despite more generous standard equipment and enhanced primary and secondary safety.
During 2006, sales of the new Mazda MX-5 are expected to reach more than 8,500 units, of which 2,800 are predicted to be fleet sales, and to maintain a similar level through 2007. The new model - with its athletic and aggressive body lines, larger alloy wheels, more powerful engines and twin exhausts - is proving to have a greater appeal for men with 60 per cent of preorder website sales to male customers, and this initial ratio (60/40 male/female) is expected to continue.
A choice of five body colours will be available - two micas (Galaxy Grey and Winning Blue), one metallic (Sunlight Silver) and two solids (Brilliant Black and True Red). Stylish 16-inch 5-spoke (available on 1.8 and 2.0 models) and 17-inch 10-spoke alloy wheels are available (standard on 2.0 Sport models).
Further confirmation of the new Mazda MX-5’s enhanced popularity was the high demand for the sixth model in the initial line-up, the special introductory model, the 2.0i Special Launch Edition, which was available on the preorder website from August. The strictly limited run of 300 units of these Velocity Red, 2.0i Sport-based models for the UK market - each individually numbered - was entirely sold out by mid-October.
This is a 16-year+ news article, from our Mazda archive, which dates back to the year 2000.
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