Mazda MX-5

One of the major technological advances of the third-generation Mazda MX-5 roadster isn’t to be found under the bonnet, but at the repair shop. It’s the Digital Service Record (DSR) system, available with the Mazda MX-5 for the first time.

The system was originally introduced in Europe earlier this year with the launch of the Mazda5 compact van. The extra efficiency it brought to Mazda service workshops, and the convenience it delivered to Mazda5 customers, ensured its acceptance and success amongst dealerships and Mazda5 owners alike.

The DSR system allows the repairer to maintain a complete service history in a secure, centralised, digital database. Every time a service or repair is carried out, the database is updated and the customer is given a hard copy printout for his or her records.

Compared with the current system using traditional service booklets, Mazda’s DSR has a number of advantages for MX-5 owners. For example, conventional booklets may not allow adequate recording of extended service items, such as cabin air filter renewal. By using the DSR database, the job can be tracked accurately - avoiding duplication of work and saving money for the customer.

It’s also easier to spot any gaps in the servicing, so they can be remedied quickly. And when the time comes, it may be possible to obtain a higher resale price for the vehicle, as potential buyers will have a detailed service history that is truly comprehensive and completely genuine.

“Our Digital Service Record system makes it easier for our customers to own a Mazda MX-5,” said Jorgen Olesen, Vice President for Customer Service and Logistics at Mazda Motor Europe. “DSR is a leading-edge service documentation process that will see an end to lost service booklets or missing details. Now a complete digital service history of each car is held at a central, secure location. This means greater convenience for the customer, greater efficiency from the repairer and peace of mind for current and potential future owners.”

The all-new, third-generation Mazda MX-5 roadster with the DSR system is another example of innovative and successful technology from Mazda. And this will continue as DSR is rolled out with each new Mazda vehicle - taking Mazda closer to its goal of being the best in Europe for customer satisfaction.


Published : 31/10/05 Author : Melanie Carter

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