Mazda has broken a world record with its cult roadster, the Mazda MX-5, and entered the Guinness Book of World Records. On 18th September 2010, 459 officially recognised vehicles formed the longest continuous Mazda MX-5 parade of all time at the grounds of the UNESCO Zollverein World Heritage site in Essen - clearly breaking the former world record of 249 vehicles set in New Zealand.
"The excitement leading up to this event was amazing," said Jeff Guyton, President and CEO Mazda Motor Europe. "Over 600 MX-5 owners applied to take part; so many that we didn't have room for them all because of technical reasons. The event, the parade, the many visitors - Mazda MX-5 showed today why it's still the world's best selling roadster."
The last seats in Mazda MX-5 world record parade were auctioned off at eBay for a good cause. This included co-pilot next to German actor Ralf Bauer, and one other Mazda MX-5. The auction raised about €1,300, which Mazda Germany increased to €3,000 and donated to SOS Children's Villages.
Cars from 17 countries took part in the world record attempt, whereby the lion's share of parade participants came from Germany. Several awards were handed out during the day's entertaining program, and at the party that followed setting the world record. The furthest distance to the parade with 2,800 km was an Mazda MX-5 from Moscow which attended with a group of nine other Russian Mazda MX-5 models. The oldest Mazda MX-5 award went to a car that was 21 years and two months old from Prague, and the Mazda MX-5 with the highest mileage of 344,624 km came from Switzerland. Visitors to the event voted for the most beautiful Mazda MX-5 at the Beauty Parking location as well, and a brand new 20th Anniversary Edition Mazda MX-5 was handed over to the lucky winner of Mazda's online drawing prior to the event.
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