Mazda3 MPS With Sports Aero Kit
Mazda3 MPS

The sensational new Mazda3 MPS super-hatch, the fastest, best handling, best braking model in the hugely popular Mazda3 range, is on sale in the UK, priced from just £18,995 on‑the‑road.  Reaching the same heights of handling prowess as the Mazda6 MPS, Mazda RX-8 PZ special edition and the iconic Mazda MX-5, the Mazda3 MPS is being marketed in the UK as a fully specified and lavishly equipped two-model range.

Highly sophisticated and remarkably refined, the front-wheel drive Mazda3 MPS combines sensationally spirited performance - top speed is 155mph (electronically limited) and 0-62mph takes just 6.1 seconds - with remarkable everyday practicality.  Encompassing the true spirit of the UK’s favourite sportscar brand, the Mazda3 MPS appeals to both the heart and the head and is the perfect flagship for the Mazda3 range and the Mazda brand in the C-segment.

“In the UK, the sports hatchback market is both well established and more demanding in terms of styling than in other European countries,” commented Mazda UK's Managing Director Rob Lindley.  “For this reason we have developed a Sports Aero kit model, together with Mazda in Japan.  This version includes a larger rear sports spoiler, low-drag two-spoke sports door mirrors and lowered suspension, to enhance the vehicle’s sporting prowess even further. 

"Priced at £500 fully fitted, I’m sure the Sports Aero kit will be immensely popular.  Tailored specifically to UK drivers’ tastes, the kit remains understated in keeping with the whole ethos of the Mazda3 MPS and is most definitely ‘bling’ free.  For the present, we anticipate around 70 per cent of Mazda3 MPS buyers will order this version.  While over time we expect all Mazda3 MPS models in the UK to feature the Sports Aero kit as standard.”

The Mazda3 MPS is designed for a global market and annual production of this model in Japan will be more than 10,000 units in 2007.  The arrival of Mazda’s 155 mph super-hatch will have a ‘halo’ effect on sales of the Mazda3 range which are expected to reach a total of around 14,000 in 2007.

continues... | Part Two

Published : 10/04/07 Author : Melanie Carter

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