Mazda Motor Europe recorded sales volumes of nearly 26,000 units last month and a projected market share of 1.7 per cent. This result nearly equals last April’s record performance and came during a period which saw the industry decline by 1.6 per cent.
Thirteen individual markets equalled or exceeded their sales objectives, with four markets recording milestones for the month. Russia set an all-time record for volume in April, with sales up 196 per cent over last April while Spain also recorded its best monthly result for volume, seeing sales increase by 23 per cent. New market share records were set in Greece, at 2.1 per cent, and in Italy, at 0.9 per cent, which equals the April market share record set last year in Italy. Also recording outstanding results in April were Sweden, where sales jumped by 68 per cent and in Denmark, which increased sales by 65 per cent compared to last April.
"Our April sales held steady in tough market conditions across Europe, allowing us to start the new fiscal year on a good footing," commented James Muir, Vice President of Sales for Mazda Motor Europe.
"We will definitely build on this success during the coming months as we roll out our new line-up of models including the new Mazda5, Mazda6 MPS and the third generation of the world’s most popular roadster the Mazda MX-5," Mr Muir concluded.
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