Mazda has become the first UK manufacturer to use advanced web marketing tools for the entire franchised dealer network. All Mazda dealers will introduce a common website template and a number of web-based sales and marketing solutions including Mazda parts and accessories and used vehicle locator to users to search Mazda's UK vehicle stock.
The web strategy has been developed in collaboration with GForces - the UK auto sector's leading web management team - which will be supplying the NetDirector Auto solution platform. NetDirector's content management system has been tailored to allow Mazda to manage its brand identity across all dealer sites as well as implement network-wide changes, for example when new models or finance offers are introduced. Key aspects of the content can be tailored by the dealers alongside search engine performance and vehicle stock administration.
A number of bolt-on tools and technologies will be available to the Mazda dealers, such as GForces' NetDirector Auto eCommerce for the retailing of parts and accessories online, and the NetDirector LeadBeast lead-tracking tool.
Each website will incorporate a used vehicle locator allowing users to search Mazda's UK-wide used vehicle stock. Mazda dealer websites will also be viewable on mobile devices.
Tim Smith, Commercial Director of GForces, commented: "This represents a significant step forward in the way that carmakers work with their franchised dealers to market vehicles and interact with customers via the web. The agreement is also our first partnership with a motor manufacturer in the UK, and we are proud that Mazda has chosen us to deliver a web marketing strategy, deploy a full suite of well-proven web tools and provide ongoing consultancy and support."
Claire Andrews, Marketing Director of Mazda Motors UK, added: "We've done this for our dealers and customers. The online solutions provided by GForces allow us to put our customers at the heart of the retail experience. We know most customers prefer to research their purchases online and these new websites will provide them with a user-friendly experience, whilst supporting the commercial needs of our dealer network."
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