The Maserati Quattroporte

Twelve Maserati Quattroporte have just started a ‘Debut Tour’ of the UK to mark the arrival of the all-new Italian luxury saloon in this country. Each Maserati dealer will collect their demonstrator from Maranello in Egham (Surrey), before departing on the ‘Debut Tour’ to mark the arrival of the famous brand’s luxury saloon with right-hand drive.

The Quattroporte’s Debut Tour, which will visit four Maserati dealerships in the UK, started at Maranello in Egham, and will then call at Meridien in Lyndhurst, Dick Lovett in Swindon and finish at PJ Evans in Little Aston tomorrow.

"The Quattroporte is an important model for Maserati and its dealers in the UK," comments Philip Mills, Operations Director for Maranello Concessionaires. "Our new flagship model combines the soul of a luxury saloon with the heart of a dynamic GT sportscar, to create a modern, distinctive, sophisticated car with a unique appeal. The Quattroporte Debut Tour allows us to show off the latest model to sport the famous Trident badge to potential customers and enthusiasts for the marque in an exciting way that reflects the huge interest already generated across the UK by the finest exotic sportscar. The tour also gives us an opportunity to focus attention on our dealer network which has enhanced and expanded its facilities significantly during recent months."

In response to rising UK demand for this new model, many companies in the Ferrari and Maserati dealer network have invested heavily to improve their sales and service facilities for the brands’ growing number of customers.

After the extensive refurbishment of its Egham site, including the opening of the largest Ferrari and Maserati Service Centre in the world, Maranello opened two new facilities in St. Albans and Sevenoaks. The Dick Lovett Group invested more than £2.2 million in a completely refurbished facility in Swindon and a second dealership in Cardiff. PJ Evans opened two brand new facilities in Little Aston and Hagley, while Stratstone has just opened a larger site in Manchester.

Graypaul is planning to close its Sheffield and Loughborough sites when its all-new Nottingham facility is ready in October. It will be the UK’s largest Ferrari and Maserati dealership.

The 171 mph Maserati Quattroporte delivers sensational, refined performance. The award-winning V8-powered four-door saloon mounts the transmission in-unit with the rear axle for a uniquely balanced weight distribution (47 per cent front – 53 per cent rear) and responsive handling brilliance that cannot be beaten in this class. The six-speed Maserati DuoSelect transmission is perfectly matched to the high-torque 400 bhp engine. No two Quattroporte cars need to be the same and customers can select from 15 exterior paint finishes, 10 leather interior colours and a host of option packages or individually tailored equipment choices offering over four million possible trim combinations from the Officine Alfieri Maserati Personalisation Programme.

The Quattroporte’s on-the-road price of £69,995 includes a three-year ‘peace of mind’ service package as well as Navtrak vehicle tracking system. Like other Maserati models, the Quattroporte enjoys a three-year/unlimited mileage warranty. The latest Maserati is classified in insurance group 20 and Maserati UK anticipates availability of 150 cars during 2004, with first customer deliveries expected in early May.

Published : 01/05/04 Author : Melanie Carter

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