Maserati Quattroporte

Maserati broadened its range in 2004 with four new models: Quattroporte, GranSport, Spyder 90th Anniversary and the MC12 supercar.

The Quattroporte has proved enormously successful since its unveiling, gathering a collection of international awards for its styling and engineering. The flagship car is the company’s pride and joy, with an eight to twelve month waiting list, depending on the market. So strong is the desire to purchase this car in the United States, that all the 60 units produced exclusively for the Dallas based company Neiman-Marcus for its prestigious Christmas catalogue, sold out in just three minutes (while it took a total of 36 minutes to formalise the contracts). The Quattroporte went on sale in North America last summer, and immediately enjoyed commercial success.

With this car Maserati has relaunched the tradition of the Italian luxury executive saloon, where style and elegance are seamlessly married with performance and driving pleasure, features which have always been part of the Trident heritage. The Quattroporte has also become the car of choice for the Italian President and Government representatives in keeping with the tradition of the previous models.

Also added to the product range in 2004 is the GranSport, the first examples of which were delivered in September. This model has been acclaimed by our younger, more sports-oriented clients - Maserati enthusiasts who are impressed by the even more aggressive look and sound of the new car, its powerful performance and the superbly enhanced driving pleasure it delivers.

Aimed at a sportier customer base, the GranSport features lower ride height, 19" wheels, more extreme aerodynamic features, a more powerful engine, racing interior with carbon fiber and hi-tech details.

With the Spyder 90th Anniversary, for the first time on display in the US, Maserati unveils its latest limited edition, with a numbered plaque situated on the dashboard. This model was conceived to celebrate Maserati’s 90 years of history. The car is displayed in its new Blue Anniversary livery and features carbon-fiber aerodynamic parts and a high-tech interior trim. A real collector’s item, with a limited run of just 90 cars for the United States and 90 for the rest of the world.

The Coupé and Spyder Model Year ’05 are also on display, updated in terms of styling and technical content from the previous versions, featuring two-tone interior colours and a larger new grille, in line with Maserati’s current family feeling. Both are cars that set the standards in their respective categories.

Since last Qtr, the 25 MC12s produced in 2004 started to be delivered to their proud owners. Unveiled at the Geneva Motor Show, the MC12 immediately reached the hearts of Maserati aficionados and obtained several international awards. The race car which competed in the 2004 FIA GT Championship derived directly from the road-going version. In 2005 Maserati will produce the second run of 25 road cars.

Published : 15/01/05 Author : Melanie Carter

Maserati Quattroporte News

This is a 15-year+ news article, from our Maserati archive, which dates back to the year 2000.

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