In an attempt to break three North Atlantic sailing records, Maserati is teaming up with Giovanni Soldini.
Fiat chairman, John Elkann and the president of Yacht Club Italiano, Carlo Croce, introduce the challenge, which will see Soldini and a team of nine sailors captain the Maserati yacht in an attempt to break the Cadiz-San Salvador (Bahamas), Miami-New York and New York-Lizard Point (UK) records.
The World Sailing Speed Record Council will monitor the three ocean course attempts.
"I am happy that two major companies have decided to approach the world of ocean sailing by supporting this important Italian enterprise," said Giovanni Soldini.
"We intend to be the first Italian boat to set a record on an official WSSRC route and breaking the North Atlantic record has always been a lifelong dream of mine."
The boat will be named after Maserati, the principal partner for the challenge, also sponsoring the challenge will be the Swiss bank BSI (Generali Group) and Generali itself.
Maserati will fly the pennant of Yacht Club Italiano, which was founded in 1879 and is the oldest sailing club in the Mediterranean Sea. Vodafone Italia and Boero Bartolomeo S.p.A. will be official suppliers to the challenge, with Bulgari as the Official Time Keeper.
"Maserati is lending its name to a boat which represents the synthesis of nautical technology and with which Soldini and his crew will attempt to break major ocean records," said Harald Wester, CEO of Maserati S.p.A.
"Giovanni Soldini aboard Maserati expresses the absolute symbiosis of values – passion, emotion, speed, adrenalin, innovation along with craftsmanship and an Italian identity – between the Trident marque and the great Italian yachtsman in a series of offshore challenges on a global scale."
“Yacht Club Italiano is delighted to be partnering Giovanni Soldini and Maserati in this important challenge," declared Carlo Croce, president of Yacht Club Italiano.
Alfredo Gysi, CEO of BSI SA, the Gruppo Generali bank said: "We are pleased to support, together with Maserati, Giovanni Soldini and his crew and recognise the great sporting value of their project,"
"Tackling such a challenge requires great technical expertise, team spirit and aspiration to excellence: all values that are fully reflected in our group."
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