Lexus’s relationship with its UK network of dealers is stronger, more effective and more rewarding than that of any other manufacturer. That is the resounding conclusion of the latest Dealer Attitude Survey conducted by the National Franchised Dealers Association (NFDA). It shows Lexus outperforming all other brands and achieving a maximum satisfaction rating in a number of key areas.

Lexus ranked first in 40 out of the 44 questions asked in the survey. One major improvement was the ‘product image’ question, in which Lexus moved up from third position to first, ahead of BMW, Audi and Land Rover, which tied for second place.

The NFDA survey, conducted twice a year, measures aspects of the dealers’ business relationships with their manufacturer or vehicle importer. Lexus’s emphatic performance included the strongest possible positive views about parts and vehicle distribution and future profit potential. Lexus also performed particularly well with regard to product availability, training, product positioning and pricing.

Karl Schlicht, Lexus Director, said: "This survey emphatically demonstrates how our determination to make Lexus the best extends to all areas of its business. It is by building such an effective and sustainable relationship with our centres that we can continue to deliver the very highest standards of service to our customers."

Published : 15/03/04 Author : Melanie Carter

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