The New Lexus LS430

The new Lexus LS430, the third generation of Lexus’s flagship, represents an important step closer to the goal of every luxury car manufacturer; automotive perfection. This is not an idle boast, the new LS430 builds on Lexus’s experience of more than a decade as a luxury market leader by achieving even greater levels of quality, performance, safety and refinement and integrating advanced technology that is both effective and simple to use.

Continuous improvement has always been at the heart of Lexus’s operations and that principle was fully embraced in the strategy to create the new LS430. The design team identified three key factors: more stylish exterior design; perceptible changes to the driving performance; and the adoption of more advanced technology features. In all these respects, the new LS430 succeeds in moving the industry benchmark even higher.

On sale in the UK from 1 November, the LS430 is presented as a single model range with a comprehensive specification that raises the luxury segment standards in comfort, convenience, refined performance and safety. The on the road price is £56,850, sustaining the Lexus LS430’s reputation as the best value for money car in its class. That status is further reinforced by Lexus’s unmatched levels of customer service and satisfaction, as witnessed by three successive J.D. Power and Associates Gold Awards.

Refining Design

The exterior design is a dynamic evolution of the LS430’s established shape, expressed most strongly in changes to the shape of the bonnet, the new front grille and the adoption of the new AFS headlamp units. The overall effect is to give the car a lower and wider front-end appearance and more muscular bonnet profile.

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Published : 08/11/03 Author : Melanie Carter

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