For a prestige brand such as Lexus, the windows of Harrods - the world's most famous luxury store - provide a perfect showcase. From now until 15th January 2011 Knightsbridge shoppers will be among the first to enjoy a close-up view of the new Lexus CT 200h as part of a four-window Lexus display.
It is not a case of look-but-don't-touch: the presentation has been designed so that people can access the new full hybrid luxury hatchback, plus its sister Lexus RX 450h SUV model that is also on show. Another of the window units along Harrods' Brompton Road frontage is devoted the latest Mark Levinson audio technology, as featured in a number of Lexus models. A Lexus Lounge completes the display, designed by Lexus with Harrods' own creative team.
Belinda Poole, Lexus Director, said: "Bringing Lexus and the new CT 200h to Harrods across the entire holiday period gives us a fantastic opportunity to present our new luxury hatchback in a perfect environment and to introduce the Quiet Revolution of Lexus hybrid drive. It will help us target key customers who value the quality, attention to detail and unmatched levels of customer service for which Lexus - and of course Harrods - are renowned.
"Our hybrid drive technology is ideally suited to city centre driving, delivering lower emissions with uncompromised performance and comfort. And where the CT 200h is concerned, it is the only luxury automatic available that is exempt from London's congestion charge."
Anyone wanting to arrange a test drive, or to place an order will be able to do so inside the store, with a Lexus team on hand to provide further information and immediately forward customer details to the appropriate Lexus centre via iPads.
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