Earl's Court in London was the venue for a three day event, in which the Range Rover Evoque took centre stage, with celebrities and customers taking part in the Evoque Live's 360 degree 25 minute sensory experience.
The event combines art, contemporary design and haute couture with the chance to get up close to the Land Rover Evoque, before it goes on sale in September 2011.
Lee Lapthorne and Doll Productions were responsible for Evoque Live (as well as shows including Clothes Show Live and Britain's Next Top Model) and utilised the talents of fashion stylist Harriet Jagger, designers Jasper Conran, Amanda Wakeley with choreography by Ashley Wallen.
Amanda Wakeley said: "The Evoque is a truly iconic British car, so it feels appropriate that Land Rover has chosen to showcase British fashion in this way - as both are world renowned for their creativity and craftsmanship."
Producer Lee Lapthorne added: "I am proud to be behind such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience."
The show has now moved to Birmingham, at the NEC and then on to Manchester, at Manchester Central Convention Complex 3rd June 2011, where over 10,000 people will experience Evoque Live.
The Range Rover Evoque is available as s coupe and 5 door model, with customers being able to customise their vehicle to suit their lifestyle. Petrol and diesel powertrains are available with six-speed manual and automatic transmissions, as well as the option of front two wheel drive for the first time in a Range Rover.
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