The first production Range Rover Evoque has been driven off the production line at Land Rover's Halewood manufacturing plant in Liverpool.
Ralf Speth, jaguar Land Rover CEO and a number of JLR executive officers, union representatives and employees all celebrated production of the Range Rover Evoque starting. The first vehicle to come off the line will be donated to the British Motor Industry Heritage trust.
"The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had - and it fits in perfectly" commented Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer. "The teams that have designed engineered and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement. Worldwide interest in our new car has been exceptional, with 18,000 customer orders received from customers eager to be among the first to own the new Range Rover."
"It is a groundbreaking product, a Range Rover with concept car looks, lightweight technologies and the capability to deliver 50mpg fuel economy. At the same time it’s still a true Range Rover that's agile, nimble, designed to survive in the urban jungle and capable of tackling the toughest climates and terrains thanks to Land Rover's legendary all-wheel drive expertise."
In order to produce the range Rover Evoque, the workforce at Halewood Operations doubled, taking the number to over 3000 employees. Seventy-five per cent of the models produced will be exported to over 170 countries around the world, providing approximately £2 billion to the UK economy. 50 per cent of components for the new Range Rover Evoque are made in Britain, with contracts worth £2 billion awarded to over 40 UK supplier businesses.
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