The Land Rover Women's Panel completed its twentieth in-depth product appraisal this month, marking the group's second anniversary. The panel, comprised of Land Rover employees from across the company, has a formally recognised role in the future development of Land Rover's four strong vehicle line-up and is intended to reflect the broad spectrum of the company's female buyer.

Panel members test areas as diverse as switchgear functionality, on and off road handling and all round vision. In recent months participants have examined the ergonomics and visibility of a future Land Rover model, ensuring the needs of the female customer are catered for at every stage.

The group has sampled and evaluated all areas of the vehicle's interior and exterior, from seat comfort and switchgear placement to the design of full vehicle concepts. The women also tested the ease of under-bonnet maintenance, an important part of the ownership experience.

Sharon Thomas, Manager, Product Development Operations, said: "Piloting vehicles with the Women's Panel helps us gain a broader insight into our buyer profile, allowing us to maintain a competitive edge. We want to be sure that the needs of women buyers have been taken into account."

RAC statistics show that women buyers take up a 39% share of the new car market with 44% purchasing used cars. The Women's Panel initiative underlines Land Rover's commitment to appeal to women buyers as much as men.

Land Rover leads the UK 4x4 market, having sold a record 47,000 vehicles in 2002.


Published : 14/07/03 Author : Melanie Carter

Land Rover News

This is a 17-year+ news article, from our Land Rover archive, which dates back to the year 2000.

If in doubt check with your local Land Rover dealer as car prices and technical data will have changed since 2003.

Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.

Land Rover Images

Land Rover Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.

Copyright

The car news and images remain the copyright of the rights holder and may not be used without their consent.