Land Rover's Bluewater-based Adventure Zone has won the Best Leisure Marketing Campaign of 2003 award at this year's Property Week awards.
The award comes in time for the introduction of Land Rover's flagship vehicle to the Adventure Zone – the Range Rover. For the first time, visitors to Bluewater can experience the thrills of Land Rover's Adventure Zone in a Range Rover this Christmas.
During a 45-minute demonstration ride, visitors will tackle a challenging course covering seven acres of Kent cliff-side and boasting four different themed zones. Each zone places obstacles of varying severity in the vehicles' path, including railway sleeper steps and a deep water-splash. Clambering over a steep mineworker's shack and descending a 12 metre long 42-degree slope demonstrates to visitors the vehicles' supreme ability in climbing and hill-descent technology.
Since its opening in June 2002, the Adventure Zone has given over 11,000 visitors an off-road experience they will never forget. The retail complex is also home to a Land Rover Gear store, where visitors can complement their driving experience with branded clothing, outdoor equipment and tailored off-roading adventure holidays.
Bill Welch, marketing programmes manager at Land Rover, said: "We are delighted with the award and look forward to welcoming more new visitors to the Adventure Zone in 2004. It is a great way to take an hour out of the Christmas shopping ordeal and gives visitors a chance to experience the adventure side of Land Rover, while also seeing our vehicles' unrivalled off road ability."
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