Land Rover is to become a major sponsor of England Rugby and its products will be used by rugby clubs around the UK after Land Rover is named as the official vehicle provider.

England Rugby covers both the Rugby Premiership and the Rugby Football Union (RFU) and as part of the three-year agreement, Land Rover will supply vehicles to Premiership clubs for use in community development projects. The sponsorship agreement extends Land Rover’s existing support for the game of rugby at all levels.

Mike Wright, managing director of Land Rover UK said: ‘This new initiative cements our relationship with Premier Rugby and is a further illustration of our long-term commitment to rugby at both club and national level.

‘The partnership is a perfect fit because our vehicles share the qualities that make for excellence in rugby – power, performance and technical skill. The sponsorship aligns the Land Rover brand with a prestigious, high-profile sport while the provision of vehicles to the clubs enables us to make a genuine contribution at the grass-roots.’

Paul Vaughan, Commercial Director of the RFU, added: ‘We are proud to be partnered by Land Rover which has an established heritage and active interest in rugby. Land Rover are a valued partner at club and international level and we look forward to their ongoing contribution to the success of the game.’

Land Rover has had an involvement with rugby over the past few years including Premier Rugby, the 2001 Lions Tour of Australia and vehicle supply in support of the RFU’s Youth Development Officer programme.

Published : 30/08/02 Author : Melanie Carter

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