Land Rover UK has started the sale of its ‘54’ plate vehicles with a blitz so strong this September, that the out-going Discovery has completely sold out - a whole month before the all-new Discovery 3 is introduced.

Pre-sales of the Discovery 3 are also keeping the UK dealer network busy, with over 3,000 already sold to eagerly waiting customers.

The Freelander continues to lead the compact SUV sales chart, selling 3,898 vehicles in September, taking this year’s total Freelander sales to 18,720, which is some 200 vehicles ahead of the position this time last year. Range Rover’s UK sales success also continues with 1,453 sold in September, making 2004 the third September of growth since the introduction of the latest generation Range Rover in March 2002.

Land Rover UK managing director, Phil Popham commented: "September clearly is one of the most important sales months on the calendar in the UK, and with results like these we can be very encouraged by the confidence in Land Rover's new breed of vehicles. The current Discovery's run-out sales have been amazing, and the equity in the Discovery name is very evident with the numbers of the all-new Discovery 3 already sold, many of which were made before we even announced the pricing."

At the end of September 2004, 38,874 Land Rovers have been sold in the UK, and with the Discovery 3 going on sale from 1 November with an impressive sales head-start, 2004 is looking very promising for Land Rover UK.

Published : 03/10/04 Author : Melanie Carter

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