Land Rover is helping to tackle some of the pressing social concerns in its home town of Solihull. Business in the Community has asked the company to make a difference to education achievement by participating in their 'Seeing is Believing' programme. This supports a 25 year plan to regenerate the five wards that make up the north of the borough: Chelmsey Wood, Smith's Wood, Kingshurst, Fordbridge and Castle Bromwich.

The 'Seeing is Believing' programme challenges senior business leaders to come along and see how their companies can help with issues such as education and youth unemployment.

Land Rover's director of manufacturing, Steve Coultate, along with members of his management team and trade representatives, visited two schools in Solihull to see for himself how Land Rover can get involved with local development. He went to Bishop Wilson CE Primary School in Chelmsley Wood and Park Hall Secondary School in Castle Bromwich.

Steve Coultate said: "Land Rover is delighted to have been given the opportunity to participate in the 'Seeing is Believing' programme. We look forward, as one of the largest companies in the West Midlands, to be able to contribute to the regeneration of North Solihull and assist in making a positive impact on generations now and in the future."

Land Rover has established a reputation for community support through its Corporate Citizenship programme. Over the past 12 months, the company's been involved with work experience placements, acting as advisor to an arts company, redecorating residential care lounges and constructing activity playgrounds and sensory gardens. This adds up to over £250,000 worth of employees' time in making a difference to the community.

Published : 28/11/04 Author : Melanie Carter

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