The fundraising efforts of Land Rover employees resulted today in the donation of a cheque totalling £47,000 to the Juvenile Diabetes Research Foundation, at the company's Solihull based manufacturing site.The sizeable contribution comprises £30,000 raised through on site activities and £17,000 generated by Land Rover entrants to the JDRF 'Walk to Cure Diabetes', held 5th October at Sutton Park. Preparation for Land Rover's support of JDRF began in March with the establishment of a Solihull based Steering committee, charged with recruiting team captains, walkers and creating novel fundraising ideas.
Events across Land Rover's Gaydon and Solihull based sites quickly gathered pace, employees hitting a masterstroke in raising over £1000 at a Golf Day and auctioning holiday vouchers to the sum of £1300. A Charity auction event at this year's Land Rover Enthusiasts' Show saw the company accumulate nearly £3,000 from auctioned Land Rover memorabilia. To further expand the fund, workers engaged their imaginations, paying to guess the weight of a steamroller named 'Jessica', on show at the Solihull plant and designing a new logo and slogan to front the T-shirts of employees participating in the walk.
Land Rover's JDRF Steering committee chairman, Peter Gray, said: " I have been impressed with employees dedication to the walk and fundraising activities. In rallying employees and suppliers to give time and charity to JDRF, Land Rover has brought people closer to the effects of Juvenile Diabetes, reducing its stigma."
Land Rover has supported the JDRF for three consecutive years, and last month five hundred volunteers from the company's Gaydon and Solihull sites joined forces for the five-mile 'Walk to Cure Diabetes' at Sutton Park.
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