As part of the nationwide initiative to encourage young people to consider science and industry as a career route, Land Rover held a ‘Daughters and Sons to Work’ day on Wednesday 5 March 2003.
Invitations for the event were extended to employees with daughters and sons aged 13 –16. The day was aimed at encouraging young people to consider the wide range of career opportunities available within the automotive industry.
In the past the main focus has been to encourage young women to investigate non-traditional career roles in industry. In order to encourage diversity and links with pupils’ vocational curriculum, Land Rover this year extended the invitation to young men. More than 120 students attended the event that had been designed to provide a comprehensive insight into the manufacturing industry. During the course of the day, the students were given exercises in problem solving and team-work, a tour of the production areas and each of them had the opportunity to spend half a day working alongside their parent in a typical working environment.
Rose Eggleston, Education Partnership Manager said, "I am delighted with the outcome of the event, everyone enjoyed the activities, it has proved to be very successful with over 120 students attending. Feedback from parents and students has been extremely positive. Many of them have already expressed an interest in considering careers within industry."
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