The annual Land Rover Day at the Heritage Motor Centre in Warwickshire will celebrate the 55th anniversary of Land Rover as well as featuring the climax of the Land Rover G4 Challenge on Sunday 4 May 2003.

A Freelander G4 vehicle, closely followed by the first production Land Rover, will lead the 150 Land Rovers through the Warwickshire countryside. Organised by the ARC (Association of Rover Clubs,) the convoy of vehicles will include derivatives of Land Rovers manufactured at the Solihull factory from 1948 to the present day.

The cavalcade will depart Lode Lane, Solihull for the Gaydon museum on Sunday morning and is due to arrive at the Heritage Motor Centre, Banbury Road, Gaydon at 11.00 a.m., where it will join the display of hundreds of classic and prototype Land Rovers from all over the country. Many of the vehicles will be eligible to enter the commemorative award for The Best Land Rover, in honour of Tom Barton who died last year. He was a founding member of Land Rover in 1948.

During the day there will be plenty of fun for families, including an opportunity to put your driving skills to the test in the Freelander Formula Finesse driver-challenge in the main arena. The Land Rover Experience will be open for off-road rides in Defender G4 vehicles from 12 noon until 4.40 p.m., and the new Go-Kart circuit for adults and children (8+ yrs), is due to open to the public in time for this event. For smaller children there is a miniature electric road course.

Meanwhile, indoors there will be a special presentation during the afternoon on the highlights of the Land Rover G4 Challenge. Throughout the day the museum will be open and a wide selection of vintage and classic cars will be on display. A selection of archive films will also be shown on the history of Land Rover in the Art Deco 1920s period cinema.

The event starts at 10.00 a.m. and all Land Rover drivers and children under the age of five receive free entry. Land Rover passengers get a £1 discount. Admission fees adults £8, concessions £7, children (over 6 yrs) £6. A Family ticket, £25, includes two adults and three children. For general enquiries please visit the website

Published : 13/04/03 Author : Melanie Carter

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