Bollywood star Neha Dhupia

Land Rover has become the title partner of the Zee Carnival 2006 taking place this weekend at London’s Olympia.

The three-day (10-12 March) celebration of Asian culture is hosted by the Zee TV Network - the number one South Asian TV broadcaster in Europe - and is the biggest highlight of its 2006 Calendar.

Commenting on the sponsorship, Land Rover UK marketing director, Andy Griffiths said: "The Zee Carnival promises to be a vibrant celebration that will have something to appeal to everyone. With appearances from Bollywood celebrities, live music and the chance to meet stars including the Range Rover Sport, carnival visitors are assured the ultimate family day out."

With over 300 exhibitors - spanning the worlds of health, beauty, travel, finance and fashion - the carnival is expected to attract 30,000 visitors from around the UK with interactive displays that bring the many facets of Asian culture together under one roof.

Land Rover’s title partnership of the carnival builds upon the brand’s support of the Birmingham Mela at the NEC last year and its current partnership of the Asian Jewel Awards.

Published : 09/03/06 Author : Melanie Carter

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