On the back of an extremely successful advertising campaign in January 2007, Land Rover has today released a second advertisement using Zara Phillips to encapsulate the brand.

The campaign moves into the Eventing landscape to showcase Land Rover’s support of the upcoming Equestrian season. It is designed to reflect the spirit of Zara, focussing on her as a world champion event rider. Pushing herself to the limits, Zara and her gold medal winning horse Toytown, dramatically tackle the challenges of Gatcombe.

Andy Griffiths, Land Rover UK marketing director said: “The second advertisement takes us to the heart of Zara’s skills in Eventing, clearly encapsulating her true determination as a sportswoman who is at the top of her game. She is the embodiment of ‘Go Beyond’ and we are very proud of our ongoing association with her as a Land Rover brand advocate.”

Published : 07/06/07 Author : Melanie Carter

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