New online direct ordering system helps reduce the price of map CDs & DVDs.

Land Rover's New Year resolution is to make it easier for owners to get 2007 off to a fresh start with the latest satellite maps. Drivers can now order navigation system map updates through a new online facility - and by selling direct to customers, many disks can be offered at less than half the original price.

Traditionally, update CDs and DVDs have been sold through Land Rover dealers, however, Phil Popham, Land Rover MD, says, "As a company we embrace the use of technology to develop the ownership experience and this is clearly demonstrated with this new facility. The ability to obtain the latest map information on-line gives our customers a simple, cost effective method of keeping their navigation systems updated."

The new page for ordering map updates comes online on  on 22nd December and is available in the native languages for customers in the UK, Germany, France, Italy, Spain and the United States with other countries to follow.   Pan-European and North American DVDs are being sold at one of the lowest prices on the market - £129 - with CDs of individual countries at £99.

The new system, which replaces existing sources, is easy to use.  Once the car model and year of manufacture have been entered, the right disk or package of disks for that system will automatically be identified - map disks and navigation systems are not standard across all Land Rover models.

There are three different navigation systems currently in use in Land Rover vehicles and top quality NAVTEQ maps are available for all of them.  For example, depending on the system, there is a four CD pack covering over 20 countries in Western Europe and some major roads in Eastern Europe which covers around 5.9 million kilometres of road and features over 490,000 points of interest.  It also includes Traffic Message Channel codes on motorways in Austria, Denmark, Germany, Italy, The Netherlands, Sweden and Switzerland.

Again depending on the vehicle model, there are also CDs for individual countries and a pan-European DVD which features around four million kilometres of road and enough maps on one disk to guide drivers from the wilderness of Scotland to the French Riviera and from the fjords of Norway to the tip of Italy.

Visitors to the site will also be able to access a range of information on mapping including the details on how much new information has been added to the disks - for example NAVTEQ has added nearly 200,000 kilometres and over 50,000 points of interest to the pan-European DVD since the last Land Rover release.

Published : 27/12/06 Author : Melanie Carter

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