The treacherous road conditions experienced over the last month have further boosted Land Rover sales in the UK.
Sales for January 2010 were up 58% versus January 2009 nearly doubling the industry average - with the Land Rover Discovery up 92%, Range Rover Sport up 66%, Land Rover Freelander up 57% and Range Rover up 24%.
John Edwards, managing director, Land Rover said: "Heavy snow and icy conditions last month meant car buyers were looking for a vehicle that provides them with the all-terrain capability to keep them on the roads. In fact, we had double the hits on the Land Rover website in January than we had last year.
"Land Rover has over 60 years of experience developing supremely capable vehicles that boast four-wheel drive and pioneering technology such as Terrain Response. These all help ensure that Land Rover owners have total peace of mind when travelling in wet and icy conditions."
The Land Rover Discovery 4 was the most popular 4x4 review on Whatcar's website for the month of January 2010 and fifth most popular review overall.
Thanks to the introduction of the new 2010 model range, Land Rover now boasts the most efficient and technologically advanced line-up it has ever had. Demand has been strong since launch last year and has been strengthened by improving economic stability.
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