Land Rover this week launches an initiative that allows budding adventurers of all ages to have on and off-road fun, wherever they go, with a mobile telephone game called Range Rover Sport Tourer.

The company is making its entry into the world of mobile communications and entertainment in partnership with Blue Sphere Games Ltd, the company behind Java™ mobile telephone games and services. Range Rover Sport Tourer, the first product of this partnership, is now available through selected network operators.

Phil Popham, Land Rover UK managing director commented: "The Range Rover Sport is the best-performing and best-handling vehicle that Land Rover has ever built. We call it a ‘Sports Tourer’ - reflecting its ability to effortlessly cover long journeys quickly and comfortably, yet with exhilarating performance. This new game demonstrates these skills in a fun and accessible format, and quite literally illustrates our ‘go-anywhere’ attributes."

In playing Range Rover Sport Tourer the mobile user drives the Range Rover Sport Supercharged on a grand tour of some of the world’s most famous and remote landmarks, including Uluru in Australia and Mount Rushmore in the USA. The race is against the clock to reach the end of the tour quickly and without getting lost. Valuable points are also available for photographs taken on each trip, together with the other point-scoring factor - vehicles overtaken.

David Bozward, Chairman of Blue Sphere Games Ltd says: "The alliance with Land Rover is a great collaboration for Blue Sphere Games. We will create a complete portfolio of Land Rover titles for our distribution partners worldwide and we are looking forward to bringing the Land Rover adventure brand to mobile users everywhere."

The Range Rover Sport Tourer game is available to download via selected mobile phone networks and other specialist outlets. Download charges may vary according to each network.

Published : 04/08/05 Author : Melanie Carter

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