Land Rover Defender
Family Care Trust's Newlands Bishop Farm

Hard work by Land Rover employees has enabled the company to donate a brand new Defender to a Solihull farm that specialises in training young people with learning difficulties.

The Family Care Trust’s Newlands Bishop Farm received a Defender 110 Station Wagon. It is the first beneficiary of a Land Rover vehicle under the 4x4 manufacturer’s ‘Motor-Vate’ programme and was nominated by Land Rover employee, Michael Dacre.

The Motor-Vate scheme is an incentive to improve attendance and savings made by cutting absenteeism are shared with employees and the local community. Previously, two randomly selected employees with perfect attendance records, each received a brand new Ford car and many other local organisations have already received generous donations.

Newlands Bishop Farm, situated in Catherine de Barnes, provides a successful working and training environment for young people with learning disabilities to develop their work and social skills with the opportunity to gain accredited qualifications from Sutton Coldfield College in numeracy, literacy and ICT. A wide range of activities takes place at the farm’s facilities, which include a local gardening round, a woodworking unit and a horticultural, vegetable and animal area.

Daniel Adams, the manager of the farm, said: “The Defender will make an incredible difference to the farm.  Not only will we use it extensively off-road to maintain the 10 acre site, our new 4x4 will also be used to support our community work, external events and provide transport for day trips. We are extremely grateful to the generosity of Land Rover and its workforce.

Paul Cope, manufacturing director of Land Rover, Solihull said: “We are committed to supporting the local community and with everyone’s hard work, today’s donation has been made possible. We are proud that the versatile Defender, with its capable off-roading qualities and ‘workhorse’ attitude, will assist Newlands Bishop Farm in the great work they do with young people.


Published : 03/09/07 Author : Melanie Carter

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