Born Free founder Virginia McKenna with the charity's patron, Rachel Hunter

The Born Free Foundation, which works to prevent wild animal suffering and protect endangered species, has praised Land Rover for helping the charity further its scheme to ‘adopt’ threatened and endangered animals.

As well as raising money for the charity at this week's MotorExpo at Canary Wharf in London, Land Rover has launched a special Born Free accessory pack which will contribute to the protection of species at risk and care of animals in need.

Will Travers, Chief Executive Officer of the Born Free Foundation, said, "What a fantastic way to support Born Free! When customers purchase an accessories pack, they will also adopt an animal in need and help Born Free provide essential care and protection. Land Rover is an iconic global brand recognised for its go-anywhere abilities. Increasingly, Land Rover is also recognised as the vehicle of choice by those working in the world's wild places to protect threatened and endangered species. Born Free Foundation is sponsored by Land Rover which currently provides all the Charity's transport needs in Africa and Sri Lanka. Whether it is anti-poaching, wildlife relocation, community conservation or animal rescue, Born Free relies on Land Rover to deliver, however great the challenge."

The Born Free Freelander accessory pack includes ‘paw print’ mats and boot liner, a Born Free spare wheel cover and thermal travel mug - and the automatic ‘adoption’ of a threatened animal for 12 months which will provide it with a safe and secure future.

Land Rover's Managing Director, Matthew Taylor, said, "As part of our Fragile Earth commitment to the environment we're proud of our official sponsorship with the Born Free Foundation which started in 2002 - although Land Rovers featured in the film Born Free made over 40 years ago. This latest initiative will allow customers to go wild with their Freelanders and protect endangered wildlife."

Published : 23/06/05 Author : Melanie Carter

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