The Land Rover DC100 and DC100 Sport Concepts Unveiled At The 2011 Frankfurt Motor Show

Red Cross and Red Crescent Land Rover
Red Cross and Red Crescent Land Rover

Two new Land Rover concepts have been unveiled at the 2011 Frankfurt Motor Show, named DC100 and DC100 Sport, illustrating the development of a new Land Rover Defender due to be launched in 2015.

The Land Rover DC100 and DC100 Sport embody the flexibility, adaptability and configurability attributed to Land rover.

The Land Rover DC100 concept demonstrates the future of Land Rover capability and versatility, while the DC100 Sport expresses freedom and leisure.

Both of the Land Rover concepts are based on the same lightweight platform and feature sustainable hi-tech materials and technologies to optimise fuel and operational efficiency at all times, regardless of mode or driving conditions.

Land Rover's technical capabilities are utilised by the International Federation of Red Cross and Red Crescent Societies (IFRC) around the world, providing rescue and aid as as swiftly as possible wherever it is needed.

Goli Ameri, Under Secretary General for Humanitarian Values and Diplomacy, IFRC said: "The Red Cross is the largest humanitarian network in the world responding to emergencies and development challenges across the globe. It is vital that we reach people affected within hours of these emergencies providing them with life saving assistance and relief.

"We are often faced with difficult and hard to reach environments which we need to navigate in order to reach the most vulnerable. We look forward to working with Land Rover to help us meet the rigorous requirements for frontline humanitarian work."

Technical Capabilities of The Land Rover DC100 and DC100 Sport Concepts

Sir Ranulph Fiennes has uses Land Rover vehicles from the original 1948 model to the current Land Rover Defender throughout his variety of extraordinary expeditions and journeys. Speaking of the Land Rover Concepts, he said: "I rely on Land Rover vehicles to get to – and most importantly return from – the places to which I travel in some of the world’s most inaccessible places.

"Land Rover's commitment to a new Defender is welcome news indeed, made more so by the extraordinary levels of practical and helpful technology the concept versions demonstrate. These will be of enormous value to all explorers and adventurers wherever they wish to go."

The Land Rover 'Our Planet' programme emphasises the longstanding relationship that the company has forged with the natural world, with Land Rover vehicles becoming an essential tool for people who operate in remote corners of the world, such as explorers, conservationists, environmentalists, humanitarians and scientists.

Conservation project support from Land Rover includes partnerships with the Born Free Foundation, Biosphere Expeditions, Earthwatch Institute and the Royal Geographical Society.

Kathy Gill, Director of Biosphere Expeditions, said: "Land Rover Defenders are crucial to the running of our expeditions. They enable us to run expeditions to some of the most remote and inaccessible places on the planet, reducing our running and expedition costs by providing the ultimate expedition vehicle and sponsorship. Knowing that we have reliable and effective vehicles means that we are able to support scientists and conservation efforts all over the globe."


Published : 15/09/11 Author : Staff

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