Lamborghini Murcielago

Automobili Lamborghini SpA confirmed its official 2003 factory figures in January 2004, building and selling a record 1305 cars (425 Murciélago and 890 Gallardo units) in the performance car marque’s fortieth year.

Lamborghini London, the official sole UK dealer for Automobili Lamborghini SpA and part of H.R. Owen Plc, will account for approximately 10% of the Italian performance car manufacturer’s production in 2004.

The UK market, together with Japan, is the third largest behind the USA and Germany. In 2003, Lamborghini London delivered 35 of the Lamborghini Murciélago V12 super cars. First deliveries of the new V10 Lamborghini Gallardo commenced in December 2003, for which Lamborghini London holds substantial forward orders. The company will deliver around 100 Gallardo units during 2004 from its London showroom.

"The Lamborghini Murciélago, and now the Gallardo, has confirmed Lamborghini’s continuing position as the ultimate aspirational marque, providing the combination of design, technology and build quality that performance car customers demand," says general manager of Lamborghini London, Dominic Lancaster. "As a result Lamborghini’s market share has grown significantly in the UK and worldwide, whilst the relatively low volumes produced assures its exclusivity."

The USA accounted for 425 units (295 Gallardo and 130 Murciélago) in 2003, taking 33% of Lamborghini’s market worldwide. Germany follows the USA, responsible for approximately 20% of Lamborghini sales. Automobili Lamborghini more than tripled its sales in 2003 compared to 424 units in 2002. In 1996, Automobili Lamborghini sold a total of 211 cars worldwide.

H.R. Owen Plc will open a second Lamborghini dealership in Manchester later this year, providing both sales and service. An additional allocation of vehicles will be sold via this north of England outlet. H.R. Owen Plc was awarded the Lamborghini franchise in the UK in 1999, which joined a wide range of additional Volkswagen Group franchises held by the specialist and sports car retailing group including Bentley for London; five Audi dealerships; five Volkswagen outlets and one SEAT location.

Published : 21/02/04 Author : Melanie Carter

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