Lamborghini Magazine Is Best In The World

Automobili Lamborghini SpA has won the ‘Grand Award for Magazines’ at this year’s International Mercury Awards for Public Relations: the prize for the best magazine of the year. Despite only having published the first issue of its customer magazine, which is characterised by the Lamborghini brand attributes of "extreme, uncompromising and Italian", the magazine was also named as ‘Best of Show’: the most important prize at the Mercury awards.

The Lamborghini Magazine is published biannually with some 172 pages and an exclusive total circulation of 12,000 copies. Apart from the global English edition, it is also published in Italian and German.

The underlying concept is to base each issue on a single theme: the award-winning first issue was characterised by the single theme, "Me". The second issue will be published at the end of May, bearing the title "On The Edge".

A limited number of the first magazines are available for sale from official UK dealership Lamborghini London. Visit the on-line merchandise boutique at www.lamborghini.co.uk , and select ‘Gifts and Gallery’, where the product is featured.

The Mercury Awards is one of the most important international prize ceremonies in the area of public relations, public affairs and corporate communications. The International Academy of Communication Arts and Sciences (IACAS), which covers a variety of creative disciplines, has presented the Mercury Awards annually since 1987. This year, a total of 940 submissions were made in 20 categories. Prize-giving takes place today, 23 March, in New York.