The Kia Picanto

The all-new Kia Picanto offers a winning combination of youthful styling, peppy performance, class-leading interior dimensions, low cost of ownership and ultra-low emissions, in an unrivalled value package. This is a car with the dimensions to excel in the cut and thrust of the High Street but with the interior feel, refinement and space of a supermini.

The fresh styling of the Picanto expresses Kia’s desire to become a ‘young, sporty and friendly’ brand. Picanto fits into the UK’s vibrant small urban car category as well as meeting the needs of the lower end of the supermini market. The car will especially appeal to existing supermini customers not wishing to "up-size" to the latest generation of supermini offerings.

Paul Williams, Managing Director, Kia Motors UK said: "Kia has shown with the Sorento and Sedona that it can bring products to market which challenge the very best available in terms of value, specification, quality and styling. The Picanto will meet the needs of a new and younger customer base for Kia and take the brand to new heights in the UK. The Picanto is a modern European-focussed design, that offers an involving driving experience coupled with high specifications and prices not previously seen for this style of car.

The Picanto design excels by combining a stylish but compact exterior with a spacious interior more reminiscent of a supermini. The interior achieves ‘best-in-class’ space in most major cabin dimensions. The generous specification, high quality materials, fit and finish reinforce the impression this car will comfortably meet the aspirations of those down-sizing from larger cars as well as those trading up from boxy, slim but tall, city cars and/or budget superminis with "low rent" interiors.

continues... | Part Two

Published : 14/05/04 Author : Melanie Carter

Kia Picanto News

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