The Kia Cerato

The all-new Kia Cerato hatchback and saloon, which go on sale across Europe this summer, are hugely significant model introductions for the ambitious Korean company. Kia is currently Europe’s fastest-growing automotive brand and the Cerato is a highly competitive entry into the popular and all-important C-segment (Focus/Astra size) of the European market.

For the first time in this segment, Kia will be offering customers a choice of petrol and diesel engines in the Cerato. The 1.5-litre and 2.0-litre diesel engines feature common-rail technology for the optimum balance between performance, economy and clean emissions. Cerato will be Kia’s first diesel-powered passenger car, as previously the company has marketed diesel engines only in MPV and SUV models.

Styled to attract modern, image conscious consumers, the Cerato is the latest product intended to move Kia towards its ‘young, sporty and friendly’ brand positioning.

There is a choice of two modern four cylinder petrol engines both with double overhead camshafts and 16-valves. The 1.6 produces 105 ps, while the 2.0 unit features for the first time in a Kia engine, CVVT (continuously variable valve timing), which boosts power at low and medium revs, and generates 143 ps.

The all-new 1.5 CRDi diesel engine, which produces a maximum of 102 ps, will be available from autumn 2004 and will deliver ‘best-in-class’ performance and fuel economy with 235.4 Nm of torque. The 2.0 CRDi diesel engine is available from launch. It is based on the power unit used in the Kia Carens, and develops 112 ps (82.5 kW) and a massive 245.2 Nm of torque from just 1,800 rpm up to 2,500 rpm.

continues... | Part Two

Published : 25/06/04 Author : Melanie Carter

Kia Cerato News

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