Sorento Set To Take Prestige 4x4 Market By Storm

Kia Sorento

The Kia Sorento matches the style of a premium "off-roader" with the strength of a rugged workhorse. With a traditional separate chassis, Sorento has an impressive maximum towing weight of 2800 kg allied to the looks that would not disgrace a prestige 4x4 with a £30,000 plus price tag.

Sorento was launched into left-hand drive markets at the end of last year and has already won awards in the media in France, Spain, Austria and the USA. Sorento was voted "Best Overall Value" SUV by the Northwest Automotive Press Association (NWAP) in the USA. The car is also winning accolades and group road tests in top European motoring magazines such as auto motor und sport in Germany.

Paul Williams, Managing Director of Kia Motors (UK) Limited, said: "The Sorento is the most keenly anticipated vehicle that Kia has ever produced. The car is a very strong product from every standpoint and illustrates the quality and design that Kia is now capable of."

The Sorento was unveiled to the UK public at the Birmingham International Motor Show and has met with an unprecedented level of customer interest. For example, over 4000 people have registered for Sorento launch information at the Kia Motors UK website alone.

Kia sold 94,783 Sorentos in 2002 and expects to sell 175,000 Sorentos worldwide in 2003.

continues... | Part Two

Published : 13/02/03 Author : Melanie Carter

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