Kia Picanto

The Kia Picanto is a new entry-level model which combines head turning looks with unbeatable value to set its owner apart from the crowd. A key model in Kia’s European strategy, the Picanto is a very compelling buy for the young, style conscious consumer.

Combining commanding performance with comprehensive features, the Picanto is equally at home on the daily run to work as on the week-end run to the sports field. Its class leading interior dimensions enable the Picanto to sport 157 litres of luggage space with the rear seats up and leave plenty of room for kit bags. Fold the seats down and you have 882 litres of space to play with, providing plenty of room for a mountain bike or two, a fair range of camping equipment and, if the mood takes you, up to eight sets of golf clubs.

The Picanto is a high volume product designed to achieve strong penetration particularly in Europe, where it will contribute significantly to Kia’s goal of tripling sales in the region by 2005 and raise awareness of the Kia brand in general. Designed to fit squarely in the A-segment, the Picanto continues the process of matching vehicles to the European market. The Kia range currently covers around 35% of segmentation. By 2005 this will increase to around 85% as vehicles are developed to more closely match European tastes.

Versatility was a key element in the Picanto’s product development. Aimed at young, active consumers and families with young children, the goal was to fit the Picanto to answer the widest possible range of consumer wants and needs.

Essentially, the goal was to provide MPV-style utility within a mini-car package. With that goal in mind, the Picanto was designed to provide the maximum amount of interior space and to make that space customisable to answer the widest scope of use.

The styling for the Picanto also reflects future trends in the A-segment market, where the percentage of five-door/five-seat cars is expected to increase over the next few years. At the same time, a shift toward five-door models in general will see this section of the market increase considerably.

continues... | Part Two

Published : 18/09/03 Author : Melanie Carter

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