Kia claims pole position in the New Year with the biggest automotive deal in the Mirror Group’s history. Kia will be giving away a car a day starting from the 1st of January 2005.

The Mirror will be supporting this with both a national TV and radio campaign and the activity will also run in three other MGN Scottish titles, The Daily Record, The Sunday Mail and The People.

This is a media first for Kia Motors and for the Mirror Group. The promotion secured by Starcom UK Group is worth £1 Million and is the largest ever promotion that Kia Motors have ever done.

The aim of the campaign is to create domination in the national press based on the insight that January is the time of give aways and sales

Paul Williams, Managing Director, Kia Motors UK said, ‘'Kia offers financially savvy customers great value all year round but we wanted to start 2005 as we mean to go on – with a bang. Partnering with the Mirror Group allows us to hit a wide audience with a high profile tactical campaign and raise our profile in what we hope will be another record breaking year of sales."

Published : 21/12/04 Author : Melanie Carter

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