In a market dominated by a myriad of different consumer offers Kia is focussing its attention on a £1 drive away deal. From the £21,995 Sorento V6 3.5-litre to the £5995 Rio 1.3-litre, customers can drive away a Kia for as little as £1.

Paul Williams Managing Director of Kia Motors UK said: "In a crowded market overflowing with consumer offers the simplicity of our proposition has really caught the imagination of the car buying public. That is why we have now extended it across our whole range."

He added: "The introduction of this consumer offer has helped Kia to become the fastest growing car manufacturer in the UK with sales up nearly 70% year-on-year in a market that is on a level with last year."

Customers are able to select finance terms of 2, 3, 4 or 5 years with a typical APR of 7.6% on any new Kia until 30 September 2003.

All Kias benefit from a three-year/unlimited mileage warranty, six-year anti-perforation warranty and three-years’ European roadside assistance for peace of mind when abroad.


Published : 08/07/03 Author : Melanie Carter

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