Kia Motors (UK) Limited kick started its used car programme for 2006 with a target breaking event. The first ever Kia Motors used car ‘big deal weekend’ exceeded all expectations prompting planning for a further 20 events for the year.
Regional events will be coming to Kia dealerships nationwide as the scheme rolls out across the UK. Kia Motors has assessed the requirements of used car buyers in order to offer them a service tailored to their needs.
The ‘big weekend’ events allow customers to test drive cars and talk to technicians to offer no pressure expert advice on the cars they are looking to purchase allowing informed choices all round. Buyers also have access to a wider selection of used cars making sure they can get the right car for them.
Kia Motors has joined up with the Paul Evans Partnership (PEP) to support the weekend programme. The consultancy supports the dealership in the months running up to the events and during the event itself. PEP in conjunction with the dealership runs all aspects to make the weekend a huge success including marketing co-ordination, data mining and arranging customer appointments.
Alex Smith, commercial director at Kia Motors (UK) Limited said; "The ‘big weekend’ events are a great way to offer both customers and dealers that little bit extra. The dealership brings in cars from all over the UK that suit the customer’s profile giving them much more choice."
The first event was with NK Motors in Derby. NK Motors drafted in all their staff from different sites to ensure the event went without a hitch and that no customer was left without the information they needed. Kids were also fully entertained with their own kids corner. The event exceeded all targets set with the dealership setting the standards for all future events.
The used car events are the first elements of Kia’s used car offensive to be rolled out over 2006.
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