The arrival of a common rail diesel engined version of Kia’s rugged yet stylish all-new Sportage completes the model’s UK line-up and presents the small SUV market with its most attractive and challenging vehicle.
In a market sector that continues to see healthy growth - despite the whines of the anti 4x4 brigade - Kia can now provide the growing number of mid-range car buyers with an all-weather, all-terrain alternative to the traditional medium-sized saloon or hatchback.
And with prices starting from just £15,695 the Kia Sportage diesel range will significantly challenge many of the established names in this sector.
Kia’s own research prior to the introduction of the new Sportage range in January 2005 discovered that many car drivers would like to trade up to an SUV but felt that ‘real’ 4x4 motoring was out of their reach. But, initial sales of the new diesel-engined Sportage’s petrol stablemates have shown that those motorists see Sportage as the answer to their aspirations.
Designed to provide safe and economical on-road characteristics with the ability to handle demanding conditions away from the highway, the Sportage is set to take on the established hierarchy as well as offering a real SUV alternative to saloon and hatchback drivers.
Kia Motors (UK) Limited Managing Director Paul Williams said: "Although the Sportage name has a long heritage with Kia, the all-new Sportage really does give demanding motorists a real choice that no-one else in the market is offering.
"At just over 15 and a half grand the new Sportage 2.0 CRDi XE provides a realistic alternative to the family motorist who is currently driving one of the mainstream diesel hatchbacks from Ford, Peugeot, Renault or Vauxhall and would like to graduate to SUV motoring. And with the 2.0 CRDi XS costing just £17,195 there isn’t a traditional compact SUV that comes anywhere close!" he added.
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