The all-new Kia Sorento, due in the UK early 2010, has been awarded the maximum 5-star safety rating in the latest Euro NCAP crash test results, placing the Kia Sorento amongst the safest SUVs on the road.
The new Peter Schreyer styled Kia Sorento employs a monocoque chassis which was developed from the ground up to have inbuilt safety for all road users - not just drivers and passengers - in mind. With scores of 87 per cent for Adult Occupant Protection, 84 per cent for Child Protection and 71 per cent for Safety Assist equipment, the new Kia Sorento becomes the third model in the Kia line to enjoy a 5-star Euro NCAP rating.
Michael Cole, Managing Director, Kia Motors (UK) Ltd., said; "The latest Euro NCAP result is another landmark achievement for Kia. This is our third 5-star Euro NCAP rating for a new model. It is a superb follow-up to the ratings achieved by the Kia cee'd in 2007 and the Kia Soul earlier this year. New Sorento was designed and engineered to meet or surpass the expectations of European, North American and global consumers in every respect - including safety."
"Engineers at Kia's world-class Namyang R&D facility in Korea developed the new Sorento SUV to provide the highest levels of occupant protection in real-world accident scenarios. Our engineers predicted that Sorento would achieve a 5-star rating in both Euro NCAP and the very different NHTSA tests in the USA. Now, this Euro NCAP result confirms the major advances made by Kia with its latest SUV," added Cole.
Every Kia Sorento model supplied in Western Europe will feature Electronic Stability Control (ESC) as standard. This system comes together with TCS (all-speed Traction Control System) and BAS (emergency Brake Assistance System).
If a collision is unavoidable, the new Kia Sorento is engineered to safeguard the occupants with a range of 'passive safety' measures as standard - starting with its all-new, all-steel monocoque bodyshell. Featuring high-tensile strength steel in key areas, the bodyshell is designed to offer occupants significant protection in front, side, rear and roll-over accidents.
Every Kia Sorento sold in Europe will be equipped as standard with twin front, front side and full-length curtain airbags (to protect the occupants in all three seat rows), height-adjustable front seatbelts with pretensioners and belt load-limiters, plus three-point seat belts for all middle row and back row seat occupants. In addition, all Kia Sorento models in the UK will come with ';active' front seat head restraints to protect against whiplash injuries.
"The combination of this all-new model's many talents, with seating for five or up to seven occupants, plus the 5-star safety rating will make the Sorento even more attractive to consumers, offering real peace-of-mind," concluded Cole.
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