Kia Sorento Debuts In J.D. Power Survey And Claims Win

Kia Sorento XE

Debut appearance leads to an impressive victory for the Kia Sorento in the J.D. Power Survey 2005.

Beating 4x4 brand names such as Land Rover and Jeep and last year’s winner the Toyota RAV4, the Kia Sorento clinched the top spot in the 4x4 category with an overall customer satisfaction index (CSI) of 84%.

Not content with winning its class, the Sorento claimed 7th position overall in the customer satisfaction survey ahead of models from premium brands like Audi, Mercedes, Porsche and Jaguar and ahead of established market leaders such as Ford, Renault and Volvo.

What Car? magazine describes the Sorento’s success: “The cabin is practical, the seats comfortable and the styling appealing. Kia dealers do their bit, too. It’s easy to book a service at short notice, and staff are helpful and polite. Throw in some of the lowest running costs in the 4x4 class and you have a worthy winner.”

Paul Williams, Managing Director, Kia Motors expands on the success: “The Sorento marked the arrival of a new generation of Kia products and to win and be placed seventh overall on its debut provides proof that we are moving in the right direction.

“The J.D. Power survey reports consistently good performance from Kia across the board from vehicle performance to ownership costs and highlights how far and how quickly we have come in the development of our products and the Kia brand. In particular we have been making great strides with developing our dealer network and ensuring that customer satisfaction is a number one priority.”

Continuing on its path of rapid growth, Kia was placed 25th overall ahead of the likes of Citroen, Peugeot, Land Rover and Fiat. And with new updated products already introduced - Picanto and Sportage; and new products on the horizon - Rio and Magentis, Kia takes on the challenge to improve on that position.

The J.D. Power Survey focuses on cars registered between September 2002 and August 2003 and 23,322 people took part in this year’s survey.

To read our in depth road test of the Kia Sorento [ click here ]

Published : 15/04/05 Author : Melanie Carter

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