Over the next two years, Kia will introduce a number of new models, aiming to increase vehicles in Britain to 70,000 a year, increasing from 56,000 last year.
The introduction of the ia Picanto got things started, and in September 2011, an all new Kia Rio will follow suit and before the end of 2011, the Kia Optima will be available at the to pof the range.
Kia UK managing directoe Michael Cole has expressed his wished to boost Kia Picanto sales from 7.5% to 10% share of the city car segment in the model's first year in 2012, a figure of around 15,000 cars. Sales are expected to reach 6,500 when a three door model joins the range in two months.
Cole said: "The three-door will be important because it will open up the Picanto to different buyers. It has a much more sporty, dynamic look which will appeal to younger drivers and, hopefully, more male drivers."
It is expeced that the Kia Rio, introduced in September, will be the main volume booster. Cole added: "Historically the car has been a little bland and has not done too well for us but the new car is much more dynamic and 'European' and I hope it will do for us in the B segment what cee'd did in the C sector."
The new Kia Optima will arrive towards the end of 2011. Cole added: "We are not looking at Mondeo or Insignia levels of sales. Optima is a model that will showcase what we can do and I believe we will sell a good number."
It is hoped that these models will increase Kia UK sales to around the 57,000 mark this year, rising from 56,000 in 2010, which includes 12,000 from the scrappage scheme. With the new Kia cee'd introduced next year, Cole is aiming for annual volumes of 70,000.
He said: "Our volumes are going to grow significantly with the new models we have coming - by 2013 Soul will be the oldest vehicle in our line-up."
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