Ever-increasing European consumer demand for Kia products was confirmed once again this week with publication of the monthly new car sales data for April. Kia sales jumped 78% compared to April 2004, with a total of 21,580 vehicles delivered during the month.
With sales running at record high levels for four months, Kia has sold more than 85,000 vehicles so far in 2005 - a 73% increase over last year. The ‘best-selling’ Kia in Europe is the Picanto (6,331 units), followed by the Sorento (3,732 units).
Earlier this year Kia started 2005 strongly. January sales climbed 55% and February sales by 71% as the Picanto small car sold strongly and the popular Sorento SUV continued to attract customers. In March sales soared by 86%, in April by 78%, with wider availability of the Sportage compact 4x4 and diesel-powered C-Segment Cerato boosting showroom traffic at Kia’s expanding dealer network.
"The latest Kia products have all been designed with European consumers in mind," commented Jean-Charles Lievens, Senior Vice President Kia Europe. "Our sales this year clearly demonstrate that cars like the Picanto, Cerato, Sportage and Sorento meet the motoring needs of European customers and their families. In mid-summer the undoubted appeal of Kia’s cars will be heightened by the arrival of the all-new B-segment Rio and the new diesel engine which is sure to further accelerate our already positive sales momentum."
The Kia Sorento recently achieved an 84% customer satisfaction rating in the UK’s annual J.D. Power & Associates Customer Satisfaction Index. The Kia scored a three-way success as Best 4x4, the only 4x4 to score a 5-Star rating, and 7th overall among 124 contenders - comfortably beating well established 4x4 rivals.
To read our in depth road test of the Kia Sorento [ click here ]Kia Motors Corporation posts global sales rise of 36%
Kia Motors Corporation has announced that its overseas retail sales of passenger cars and light trucks during April 2005 climbed to 69,908 units, representing a 36% year-on-year increase.
This strong April performance in overseas markets can be attributed to rising sales of the all-new Sportage compact 4x4 and the C-segment Cerato (also known as the ‘Spectra’ in some markets), which was the leading seller in foreign markets in the month of April. For the first four months of 2005, Kia’s overseas retails sales leapt by 34.1% as the corporation sold a total of 252,878 vehicles around the world.
In terms of exports during April, 30,279 units were shipped to Europe, 29,745 units were shipped to North America, and 19,349 units were shipped to the general market. Over the first four months of - 2005, Kia exported a total of 300,404 units - a 32.5% increase over 2004.
"Kia’s stellar overseas sales performance in 2005 has also been bolstered by a surge in the demand for our RV models. So far this year, exports of RVs including the popular Carnival (Sedona) MPV, Sorento SUV and Sportage compact SUV have jumped by 49.2% over the same period of 2004," said Mr Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors.
"It is becoming increasingly evident that the Kia brand is rapidly gaining recognition as not just a maker of small compact passenger vehicles, but rather as a trusted manufacturer of a complete vehicle line-up - from the entry-level sub-compact vehicle to highly competitive recreational vehicles," he concluded.
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