Kia Research Show Drivers Lack Road Sign Understanding

British motorists have shown themselves as clueless as new research exposes an unprecedented gap in UK drivers' knowledge. Thousands of car drivers are unable to identify basic road signs or follow instructions that are commonplace on Britain's highways. The findings have lead to calls for a compulsory Driving Theory Test to be applied to all existing license holders.

The Kia Motors UK Road Signs Report reveals that while 83% of drivers classify themselves as good drivers and road users, just half (52%) claim to understand all of the signs on UK roads. Of those questioned, 56% had held a driving license for more than 15 years, meaning they would never have sat the official Driving Theory Test that was introduced in 1996.

The research by Kia Motors UK found that:

With a poor grasp of basic highway theory, it seems that the number of motorists relying on road signs for information is in steep decline. Only 61% of drivers claim to find road signs useful and more than three-quarters (78%) say they feel bombarded by too many signs on Britain's roads.

A growing dependence on technology has lead 73% of drivers to state that SatNav is more useful for conveying journey information than traditional road signs, while only one in four motorists (25%) keep a UK road atlas in their car. A further 39% branded road signs 'useless.'

Steve Kitson, Communications Director at Kia Motors UK said: "The research findings clearly show that a driver's experience behind the wheel doesn't necessarily correlate with their knowledge of the road. No matter how many years you've been driving, it is always a good idea, as a responsible road user, to familiarise yourself with the Highway Code and mug up on any road signs or signals if in doubt."

The Top 10 Road Signs That Motorists Can't Read
  1. Diversion route
  2. Clearway / no stopping
  3. Migratory toad crossing
  4. Risk of grounding
  5. No motor vehicles
  6. Dual carriageway ends
  7. Hidden dip
  8. Two way traffic crosses one way road
  9. National speed limit applies
  10. No overtaking

Published : 06/08/10 Author : Staff

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