The influential J.D. Power Initial Quality Study 2005 has shown Kia’s new car product quality is dramatically improving.
The US study reports two significant developments for Kia - a 13-point improvement overall across its model range and a 64-point gain for the new C Segment Cerato, which was rated the second most improved car of 2005. The IQS ranks vehicles by recording ‘problems per 100 units’.
The Cerato’s 64-point gain in quality also enabled it to claim the runner-up place in the Compact Car category with a score of 100 problems per 100 cars, just behind the Toyota Prius and beating both the Honda Civic and Toyota Corolla - as well as runner-up position in the ‘most improved car’ rankings.
Kia has made steady improvements in its overall IQS score over the last three years and the 2005 ranking rates Kia’s new vehicle quality above many well-established brands, including: Volvo, Porsche, Volkswagen, Land Rover, Mazda and Suzuki.
For the 2005 report more than 62,000 new car buyers in the USA were contacted 90 days after taking delivery. They were asked to rate their vehicles on 135 topics in nine major segments. The average score in 2005 was 118 problems per 100 vehicles - down from 176 in 1998.
The Kia Carnival MPV (Sedona in some markets) also showed impressive quality gains by recording a 32-point improvement in its IQS score.
“Quality management is an ongoing top priority at Kia,” commented Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation. “We are making every possible effort to become an industry leader in quality by offering customers the most reliable cars with top build-quality.”
Paul Williams, Managing Director of Kia Motors (UK) Ltd said: “This US survey echoes the experience we are seeing in the UK with dramatically improved levels of customer satisfaction in the latest generation Kia products. In the recent J.D. Power study of two-to-three year-old cars the Kia Sorento was judged ‘Best 4x4’ with an 84% customer satisfaction rating.
“Kia Motors is ensuring each new generation of vehicles is significantly better than the one it replaces and at every stage of design, engineering and production Kia is looking to minimise inconvenience for the customer and continuously improve product quality,” he added.
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