New Kia Optima
New Kia Optima

The striking new Kia Optima is making its European debut at the 2010 Paris Motor Show.

The bold and dynamically-styled D-segment saloon made its world premiere at the New York International Auto Show in April 2010.

When Kia Optima goes on sale in Europe in mid-to-late-2011 it is expected to significantly grow the company's market share in the D-segment - inspiring and challenging consumers to consider a Kia.

Kia Optima is an all-new car from the ground up. Longer, lower, wider and with a longer wheelbase than any previous D-segment offering from Kia, it embodies what Kia's Chief Design Officer Peter Schreyer calls "a bold, athletic and visual sporting energy".

The product concept behind the creation of the newcomer focused on four key areas. Stand-out Styling - a unique exterior with a driver-oriented interior, Class-leading Performance - down-sized but more efficient engines with six-speed transmissions, Superior Packaging - new, longer wheelbase platform and Advanced Features - high-tech premium options.

The car which resulted from this product concept has already had a rapturous reception. Launched in the Korean market earlier this year, the car was an instant hit, with monthly sales exceeding 10,000 units in June and July to claim the 'best seller' position for Kia for the very first time.

The Kia Optima's specification will be tailored to European tastes, with buyers offered a choice of either petrol or diesel engines - both with performance and economy figures among the very best in class.

The engine line-up will comprise either a new highly-efficient 'U2' 1.7-litre VGT diesel engine which produces 136 ps and promises best-in-class emissions (113 g/km when fitted with Kia's fuel-stretching ISG Start/Stop system) or an all-new technically-advanced 'Nu' 2.0-litre CVVL (continuously variable valve lift) petrol engine producing 170 ps.

The new model will also offer a dynamic and responsive driving experience, combined with a high standard specification and a range of optional high-tech features usually associated with premium brand vehicles.

"With the new Kia Optima, our global design team has penned a vehicle with distinctive dimensions and proportions that stands apart from everything else in its segment. Using an all-new mid-size platform and an all-new bodyshell, it moves our saloon product up to the next level of our design revolution," commented Benny Oeyen, Vice President Marketing, Kia Motors Europe.

"In spite of the ongoing global economic uncertainties, Kia's market research indicates that demand for D-segment saloons in many countries will grow steadily over the next three years. We anticipate segment sales rising by 23% from 4.3 million last year to 5.3 million in 2013. While we expect the segment to shrink in Western Europe, Kia wants to gain a bigger share of this sector.

"Customer clinics with the new car have generated strongly positive responses and we are confident that the all-new Kia Optima will greatly boost our presence in the segment around the world," concludes Oeyen.

As with all Kia models sold in Europe, the newcomer will be offered to consumers with the manufacturer's unique 7-Year / 100,000 mile warranty, which is fully transferable to subsequent owners.


Published : 01/10/10 Author : Staff

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